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Vertigo (DC Comics) : ウィキペディア英語版
Vertigo (DC Comics)

Vertigo is an imprint of the American comic book publisher DC Comics. It was originally created to do stories that could not meet the stringent guidelines of the Comics Code Authority and this allowed their comics to have more graphic content than their main imprint of titles. This also meant that their age-restricted titles were free to contain explicit contents of violence, substance abuse, sexuality, nudity, profanity, and other controversial subjects similar to that of an R-rated film. Although many of its releases are in the horror and fantasy genres, it also publishes works dealing with crime, social satire, speculative fiction, and biography. In early 2013, Karen Berger left her role as the executive editor of the imprint, having overseen it since its inception in 1993. She has been succeeded in that role by Shelly Bond.〔(Shelly Bond Promoted to Executive Editor of Vertigo )〕
Vertigo comics series have won the comics industry's Eisner Award, including the Best Continuing Series of various years (''The Sandman'', ''Preacher'', ''100 Bullets'', ''Y: The Last Man'' and ''Fables''). Several of its publications have been adapted to film (like ''Hellblazer'',〔Although finding a wider readership under the Vertigo imprint, ''Hellblazer'' began publication under the DC Comics imprint, spinning off from ''The Saga of the Swamp Thing'', another proto-Vertigo title. ''Swamp Thing'' was also adapted into several films and television series, the first of which was released in 1982, ten years before the creation of the Vertigo imprint.〕 ''A History of Violence'',〔''A History of Violence'' was originally published by Paradox Press, but was reprinted by Vertigo after that imprint's demise〕 ''Stardust'', and ''V for Vendetta''.〔Originally part-serialized in UK anthology magazine ''Warrior'' (Quality), ''V for Vendetta'' was completed for Vertigo and published as single issues and a trade paperback collection under the Vertigo name〕) and TV shows (like ''Constantine'', ''iZombie'', ''Lucifer'', and ''Preacher'').
In 2010, it was announced that Vertigo would become a strictly creator-owned imprint, and all titles that originated in the DC Universe will return to DC's main imprint. This includes characters related to ''Swamp Thing'', ''Hellblazer'', ''The Sandman'', ''Madame Xanadu'', ''Black Orchid'', ''The Books of Magic'', ''House of Mystery'', ''Sandman Mystery Theatre'', ''The Haunted Tank'', ''Unknown Soldier'', and ''Shade, the Changing Man''. This had already been done with ''Animal Man'', ''Doom Patrol'', and ''The Human Target''.
==History==
Vertigo originated in 1993 under the stewardship of Karen Berger, a Brooklyn College graduate〔("MEDIA; At House of Comics, a Writer's Champion" ) (p. 2), by Dana Jennings, ''The New York Times'', September 15, 2003〕 with a degree in English Literature and a minor in Art History, who had joined DC Comics in 1979 as an assistant to editor Paul Levitz, debuting with ''House of Mystery'' #292 after a ''Sgt. Rock'' reprint collection. In the final issue of ''House of Mystery'', #323, she was depicted in the comics as personally evicting Cain from the House. Ironically, as condescending as she was portrayed treating him, she was instrumental in the character's continued development at DC. By the mid-1980s, Berger, then editor of such DC titles as ''Wonder Woman'' and ''Amethyst, Princess of Gemworld'', began assigning writers from the UK. These included Neil Gaiman, whom she met in 1987 on a talent-scouting trip,〔 as well as Peter Milligan and Grant Morrison.〔 She "found their sensibility and point of view to be refreshingly different, edgier and smarter" than those of most American comics writers,〔 and worked with them and others on the superhero/science fiction series ''Animal Man'', ''Doom Patrol'' vol. 2, and ''Shade, the Changing Man'' vol. 2; the ''Black Orchid'' miniseries (Neil Gaiman's first work for DC), the fantasy series ''The Sandman'' vol. 2, and the horror titles ''Hellblazer'' and ''The Saga of the Swamp Thing'',〔retitled ''Swamp Thing'' vol. 2 from issue #39-on〕 that last written by Alan Moore, a British writer inherited from previous editor Len Wein.
These seven titles, all of which carried a "Suggested for Mature Readers" label on their covers,〔''Hellblazer'' from issue #1 (Jan. 1988), ''Doom Patrol'' from vol. 2, #37 (Oct. 1990), ''Shade, the Changing Man'' from vol. 2, #1 (July 1990), ''The Sandman'' vol. 2, #1 (Jan. 1989), ''Animal Man'' from #51 (Sept. 1992), and ''Swamp Thing'', initially reading simply "For Mature Readers", from vol. 2, #57 (Feb. 1987)〕 shared a sophistication-driven sensibility the fan press dubbed "the Bergerverse,〔 which would form the initial basis of Vertigo. In a 1993 editorial meeting with Berger, Levitz, DC publisher Jenette Kahn and managing editor Dick Giordano, Berger was given the mandate to place these titles under an imprint that, as Berger described, would "do something different in comics and help the medium 'grow up'".〔 Several DC titles bearing the label, such as ''Green Arrow'', which had it from vol. 2, #1 (February 1988)-#63 (Late June 1992), were not allowed to make the leap to the new imprint.〔''Green Arrow'' (vol. 2) ran for 137 issues, concluding in October 1998. Mike Grell's final issue on the series was #80, so the loss of the label did
*not
*, contrary to some sources, coincide with Grell's departure.〕 ''The Question'' had borne the label from issue #8 (September 1987) to its cancellation in Spring 1992, and also never became a Vertigo title. Other "suggested for mature readers" titles to pre-date Vertigo include ''Vigilante'', ''Haywire'', and ''Skreemer'', and miniseries and one-shots such as ''Gilgamesh II'', ''Tailgunner Jo'', ''World Without End'', ''Mister E'', and ''Batman: The Killing Joke''. These mature readers comics, both those that became Vertigo and those that did not, often had the DC bullet printed in a smaller than usual size.
Several of the earliest new Vertigo series derived from Disney Comics' aborted Touchmark Comics imprint, a line announced before the so-called "Disney Implosion" of 1991, and subsequently abandoned. Touchmark was to be helmed at Disney by ex-DC editor Art Young, but when it was jettisoned, both Young and the properties were acquired by DC forming part of the debut Vertigo line. Berger notes that "when Art Young became available with the Touchmark properties... that helped facilitate the line," and the influx of projects allowed Berger to "double () proposed publishing plan."〔"Interview with Karen Berger" in ''Advance Comics'' #49 (Capital City Distribution, January 1993)〕 Touchmark titles included ''Enigma'', ''Sebastian O'', ''Mercy'', and ''Shadows Fall''.
In early December 2012, Karen Berger announced that she would be leaving the company in March 2013, marking twenty years with Vertigo and 33 years with DC Comics, making her longest-running DC employee.〔Hauman, Glenn (December 3, 2012). ("Karen Berger leaving Vertigo" ). ComicMix.〕

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